2018 Back-to-School Shopping Habits

Wiser, a leading provider of actionable data for better decisions, surveyed 3,500 consumers ahead of the back-to-school shopping season. Consumers were asked about when they’ll start their shopping this summer, what categories they plan to spend the most money on, where they plan on shopping, and whether they prefer shopping online to brick-and-mortar stores.

With less than one month left before the bell rings and students head off to class, retailers are poised to compete for deals on clothing, technology, school supplies and more. To find out which retailer is top dog this year and which items are the most sought after this season, check out Wiser’s Back-to-School 2018 Report.