What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!
For retailers that relied heavily on online sales for holiday business, this time of year brings up an issue many prefer to avoid: online returns. If you haven’t given much thought to your company’s returns policy, you may be missing a golden opportunity.