How Returns Can Help Multichannel Retailers Beat the Competition

For retailers that relied heavily on online sales for holiday business, this time of year brings up an issue many prefer to avoid: online returns. If you haven’t given much thought to your company’s returns policy, you may be missing a golden opportunity.

A recent UPS-commissioned Forrester Consulting study on online returns found that returns' policies affect online buying decisions more than most realize. Businesses that make returns easier and less expensive gain a competitive advantage — and, in the long term, increases in sales, customer loyalty and incremental revenue.