Let's say your company is ahead of the technology curve, employing mobile point-of-sale systems, customer relationship management software, the latest financial reporting software, e- and m-commerce applications and supply chain tracking. Great! But what sort of exposure are you looking at when the performance of that technology fails to meet organizational or, far worse, customer expectations?
The culture of retail has been evolving for decades. In the 90s, the growth occurred in brick-and-mortar stores; from 2000 to 2010, retailers had to shift their focus to offer better online shopping experiences; and this decade is all about the evolution of omnichannel. Today, retailers are charged with creating the ideal shopping experience everywhere. For consumers, it must be seamless and simple no matter where their purchases take place.
eBay CEO John Donahoe will have the president's ear, so to speak, when it comes to international trade issues. President Obama appointed eBay CEO John Donahoe to the President's Export Council. Donahoe previously served as a member of the White House Council for Community Solutions from 2010 to 2012. According to eBay's announcement of the appointment, Donahoe will advise the president on policies and programs that affect U.S. trade, including opportunities to expand cross-border trade opportunities for businesses that use eBay products and services.
In today's marketplace, data and retail go hand in hand. But although leading retailers routinely leverage data to improve decision making, lower costs, increase revenue and generate better customer experiences, most retailers readily admit that they still have a long way to go. With growth-focused brands recognizing that data analytics is the key to survival in the crowded retail space, the focus is shifting toward better use of big data through innovative technologies and knowledge of current trends.
‘Clean’ design typically means more negative space (aka white space), minimal copy, larger but fewer images per product, sans-serif type, often smaller point sizes and sometimes gray type instead of black. To see if clean is for you, let's look at where it works and where it doesn't.
I'm excited to share with you some news: Retail Online Integration will be presenting its fourth annual Retail Marketing Virtual Conference & Expo (RMV) on July 18. The one-day virtual event is targeted exclusively to you, our readers: omnichannel retailers, e-tailers and catalogers who are on the cutting edge and always on the lookout for new strategies and technologies to improve their business. The show is a robust online experience, designed to bring the hottest retail marketing topics, experts and technology right to your computer — at no cost to you!
Historically, the payments ecosystem has been disjointed and time intensive, creating tremendous operational inefficiencies. With so much riding on payment performance, merchants are seeking simpler, streamlined payments solutions that can accommodate geographic growth and new demands to adapt quickly and seamlessly to the constantly evolving retail landscape.
Differentiation can be difficult in the consumer electronics (CE) and appliance industries because most vendors offer similar products at similar prices. In many cases, the delivery of exceptional customer service at every step of the transaction sets the best CE and appliance retailers apart from their competitors.
We live in a time where the consumer purchase journey is radically different than when retailers first opened their doors. Retail Touchpoints Optimized provides tactical advice aimed to combat your biggest engagement challenges to gain brand loyalty and increase your marketing return on investment. Learn more in this free report.
Charming Charlie, a Houston-based fashion, jewelry and accessories retailer, launched a local search marketing program late last year that helped its local first-page Google search rankings nearly double on average in the more than 240 cities where the retailer has brick-and-mortar locations.