Shopify

How Amazon is Priming its Seller Partners for Success
November 13, 2023 at 3:04 pm

In episode 427 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Claire O'Donnell, director of selling partner empowerment, communities and trust at Amazon.com. Listen in as O'Donnell discusses two key themes discusses at Amazon Accelerate, the annual conference dedicated entirely to Amazon’s selling partners (1:20), and the impact that the in-person community has on its sellers (2:43).…

Whole Foods' SVP of Merchandising on Ethical Sourcing and Sustainable Supply Chain Practices
October 9, 2023 at 4:09 pm

In episode 422 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alyssa Vescio, senior vice president of merchandising at Whole Foods Market, the world’s leading natural and organic foods retailer, a subsidiary of Amazon.com. Vescio discusses her role at Whole Foods as well as what she enjoys most about the job (1:28), including how her team's…

Shopify Investing in Wholesale Platform Faire
September 27, 2023 at 3:26 pm

E-commerce giant Shopify is now a stakeholder in the wholesale platform Faire, the companies announced Wednesday. The deal establishes Faire as the recommended wholesale marketplace for Shopify and expands Shopify’s B2B offerings, helping drive growth for the brands as well as the independent retailers the two companies serve. “At Faire we have long admired Shopify’s like-minded…

Life Time Delivers Omnichannel Personalization to its Fitness Community
September 12, 2023 at 12:49 pm

In episode 418 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lyndsie Adams, former vice president of CRM and loyalty marketing, and James Nelson, director of marketing analytics at Life Time, a chain of athletic clubs in the United States and Canada. Listen in as Adams and Nelson discuss what omnichannel personalization looks like at…

Adidas Drives Global Loyalty Through Hyperlocal Member Experiences
September 4, 2023 at 1:19 pm

In episode 417 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Thomas Kirk, global loyalty strategy director, and Claudio Corti, global membership strategy senior manager at Adidas, the second largest sportswear manufacturer in the world. Listen in as Kirk and Corti discuss how Adidas collects customer feedback around its adiClub loyalty program (1:35) and how adapting…