In this whitepaper from NAPCO Research and Neustar, the relationship between accurate, up-to-date data and the customer experience is explored. Retailers are continuously challenged in obtaining accurate and up-to-date customer data, which is the first crucial step in providing an optimal customer experience. The current retail landscape has made this already difficult task even more challenging — and important — for retailers. Learn how to overcome this challenge by downloading this complimentary whitepaper.
For brands selling and marketing to consumers in multiple channels simultaneously, attributing orders to the marketing channel responsible for generating a purchase is a problem that's been vexing retailers for years. In a session at this week's eTail East conference in Philadelphia, a panel of retailers (and one vendor) discussed how their companies handle the troublesome task of order attribution.
The internet's combination of anonymity, reach and speed along with the necessity of card-not-present credit transactions make the e-commerce process vulnerable to fraud. U.S. e-commerce businesses lost out on $3.4 billion in revenues last year due to fraud. Learn how criminals get access to your data and how you can fight back with IP geolocation in this free report.