May 1, 2008

PacBlue Digital Imaging, a Van-couver, British Columbia-based digital printing firm, drew more than 20,000 attendees to its recent Vancouver Sun EPIC Sustainable Living Expo. The three-day green exposition enabled consumers and merchants to come together in support of environmentally friendly products and companies. The event touted the use of waterless printing and its benefits to the environment. The process involves using heat, rather than water, to transfer ink to the substrate. A conventional press the size of the waterless press used by PacBlue Digital uses as much as 12,000 liters of water per year. In contrast, PacBlue’s waterless press eliminates 98 percent of

May 1, 2008

Access Technology Solutions Direct Selling Services 34 Randall Decker (801) 420-9225 Associated Global Systems Fulfillment 62 Sales (516) 627-8910 B&W Press Printer/Specialty Mailer 23 Paul Beegan (978) 352-6100 Belardi/Ostroy ALC, LLC Lists 22, 39, 60 Andrew Ostroy (212) 924-1300 BowTie Inc. Lists 6 Kristina Grubb (949) 855-8822 x3420 Brown Printing Printer 41 Jill Tobin (212) 782-7857 Catalogs America Printing BC Dan Sayin (727) 864-2000 Catalyst Direct Marketing Lists 32, 65, 67 Fred Litzky (201) 405-1414 Chilcutt Direct Marketing Lists 52 Jane McCoy (405) 478-7245 Commerce Register Service Bureau 48 Bob Schweighardt (201) 445-3000 Creative Automation Direct Marketing 55 Bob Rajan (800) 773-1588 Cyber City Teleservices Telemarketing Services IBC Erv Magram (201) 487-1616 Datamann Software 24 Kathy Reagan (802) 295-6600 Direct Tech Inventory Management 21 Jack Mahaffey (402) 895-2100 DM Transportation Group Transportation Management 56 Bill Wilson (717) 258-0611 DoubleClick Performics Search/Affiliate Marketing 35 Robin Simkins (312) 739-0682 Dydacomp Development Software 8 Rob Coon (973) 237-9419 Edith Roman Associates Lists 3 Kevin Collopy (845) 731-2684 Endicia Mailing Software 57 Sales Department (800) 576-3279 Foster Manufacturing Production Equipment 6 Ted Borowsky (800) 523-4855 Iverson Language Associates Translation

Strike While the Fed Dollars are Hot
January 1, 2008

Every August and September, there is a spike in federal spending. This is the annual “use-it-or-lose-it” period referred to as the “busy season.” Government agencies (federal, state and local) are allocated specific funds each year. If money is left at the end of the fiscal year, the agency doesn’t get to keep it; the money goes back to the Treasury Department. The federal fiscal year (FY) is Oct. 1 through Sept. 30, while most states are on a July 1 to June 30 fiscal year. The question then becomes, how does a company go after that end-of-FY “treasure trove?” Here’s where B-to-B catalogers stand to benefit

Local, Expansion Issues
October 1, 2007

In addition to the nine tips on maximizing your B-to-B customers, here are a couple of others. 10. Start locally. A good way to get started building your B-to-B list is to place personal calls to local businesses. Show them your line, offer them your catalog and a few samples. For example, if you’re a food-gift cataloger, bring a couple of your best-selling products and a good-looking gift sampler to leave behind. Remember the importance of presentation! Listen more than you talk. You’ll learn about their needs, such as timing, volume, price points and the (ease of the) ordering process. Some companies start their

Catalog Success 200
March 1, 2007

Sur La Table 163,680 56,295 191 $85 cookware Mokrynskidirect 12/06 9/05 139,829 51,031 174 $115 pet supplies List Locators 9/06 5/05 & Managers Knit Picks 73,502 27,347 169 $60 crafts Walter Karl 6/06 6/05 Cutter & Buck 70,938 30,555 132 $147 men’s apparel Mokrynskidirect 1/07 1/06 Kinsman Co. 27,090 12,695 113 $83 gardening supplies D-J Associates 12/06 9/05 Fannie May Confections 72,173 34,794 107 $36 candy, chocolates Millard Group 11/06 10/05 Leichtung Workshops 20,312 9,958 104 $52 woodworking tools Names & 9/06 7/05 Addresses Orion Telescopes 33,445 16,849 99 $175 telescopes Millard Group and Binoculars 7/06 7/05 Time for Me 141,411 71,958 97 $95 women’s apparel Mokrynskidirect 1/07 10/05 Siegel Display Products 33,569 17,474 92 $300 promotional display products Direct Media 10/06 10/05 Smith & Hawken 140,722 74,971 88 $125 gardening supplies Belardi/Ostroy ALC 11/06 10/05 Redding Medical 13,689 7,642 79 $95 nursing supplies Fasano and 12/06 8/05 Associates Penn Herb Co. Ltd. 26,459 14,837 78 $54 natural remedies Walter Karl 4/06 5/05 MidWest Edwin Watts Golf 328,416 185,448 77 $250 golf equipment Venture Direct 8/06 5/05 Worldwide Staples 3,843,101 2,183,681 76 $250 office products Direct Media 12/06 11/05 Sporty’s Men’s Collection 12,926 7,368 75.4 N/A men’s recreational products Millard Group 1/07 5/05 New England Business 1,114,626 636,766 75 $120 office products MeritDirect Service (NEBS) 12/06 9/05

Safely Ahead of the Game
September 1, 2006

By Matt Griffin&000;&000; &000;&000; Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety's speedy growth In just a year, safety and industrial supplies cataloger Northern Safety has acquired a competitor, added an outside sales force, nearly doubled its staff and opened the doors of a new distribution center. In the process, the company has increased its annual sales by more than 70 percent. Sal Longo, president of the Frankfort, N.Y.-based business-to-business (B-to-B) catalog, says this growth is the result of aggressive prospecting, strategic partnerships and empowering employees to get the job done on their own terms. Not that growth

Who You Calling a Person?
August 16, 2006

In B-to-B, a customer is a site first; a person second. When you send multiple catalogs to multiple employees at the same company, make sure the catalogs actually are reaching their intended destination. There are many companies that don't distribute bulk mail to employees. Ask customers if their companies distribute bulk mail catalogs internally. —Terry Jukes, CEO, B2B Direct Marketing Intelligence, at the MeritDirect Business Mailer's Co-op Conference

B-to-B Copywriting: 10 Modern and Classic Techniques
July 25, 2006

Copywriting consultant Bob Bly, with the Dumont, N.J.-based Center for Technical Communications, offered up a slew of B-to-B copywriting tips during his session at the recent MeritDirect Business Mailer’s Co-op Conference in White Plains, N.Y. Among them, he emphasized modern touches as well as some classics, such as the 45-year-old unique selling proposition (USP). Below are 10 of his pointers: 1. The secret of the big promise is to get the buyer’s attention. Make a big promise that offers to improve customers’ business or save them money. Don’t make a little promise. 2. Give statistical proof with your big promises. Customers will be skeptical, so proof

B-to-B Marketing: Four Quick Tips
July 25, 2006

What conference would be complete without a 50 ideas in 50 minutes session? Terry Jukes, former CEO of G. Neil Cos., who heads up Fort Lauderdale, Fla.-based consulting firm, B2B Direct Marketing Intelligence, reeled off close to that many tips for B-to-B catalogers during his session at the recent MeritDirect Business Mailer’s Co-op Conference in White Plains, N.Y. Here are some of his more noteworthy tips: * Margin is king, and you must know the king: Track by category, item, catalog mix and maintain both margin dollars and percentages. Because order volume is a balancing act, more volume seldom replaces less; go a for higher

Always Test Big Stuff
July 24, 2006

Chase the $1 million prize. Before I do any test, I always ask how big the prize is I'm chasing. And if I win, how much will I win? If the prize isn't big enough, the test may not be worth it. —Terry Jukes, CEO, B2B Direct Marketing Intelligence, heard at MeritDirect Business Mailer's Co-op Conference