Macy's

Macy's Adds Mobile to its Marketing Mix
July 26, 2010

Macy’s has launched an m-commerce website for its Macy’s brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.

U.S. Retail Sales Up in June
July 8, 2010

Same-store sales, excluding Walmart, saw a 3.2 percent gain in June, up from May's 2.7 percent increase, according to Retail Forward's monthly report for 31 retailers. Last month's increase also topped June 2009's 4.7 percent decline, evaluated without Walmart. "The June results are positive, but the recovery in retail sales will be challenged in the coming months as long as doubts grow among shoppers," says Frank Badillo, senior economist at Retail Forward. "And it's clear that the news from the Gulf to Europe is starting to affect the outlook among shoppers." Among the biggest gains: Nordstrom (14.1 percent), Zumiez (10.9

U.S. Retailers Willing to Travel for Growth
July 6, 2010

As Americans' love affair with shopping cools, retailers are venturing overseas in search of growth. Bloomingdale's and Crate & Barrel each opened their first store outside the U.S. in Dubai this year. Abercrombie & Fitch just opened its first store in London. Sears has begun shipping tools and clothing to 90 countries. Macy's is looking at going into China. And Target, the discount chain that for a decade has resisted Wall Street pressure to expand internationally, revealed this spring that it wants to open stores outside the U.S. and is looking at Canada, Mexico and Latin America.

Brick-and-Mortar Retailers Integrate Online
June 18, 2010

Welcome to Online Retailing 2.0. Traditional brick-and-mortar retailers once outsourced their online sales to specialty "fulfillment" companies. Today they are running their own online operations — and increasingly challenging their executive brainpower to find more sophisticated ways to compete with online-only retailers such as Amazon.com.

Going Local
June 1, 2010

A new trend seems to be popping up in the world of retail: a greater 
emphasis on local marketing by national retailers.

Macy's Takes its Memorial Day Sales Circular Online
June 1, 2010

Macy's tapped Yahoo this week to recreate its offline Memorial Day sales circular into a Smart Ad-powered pullover ad unit in Yahoo Mail, becoming the first retailer to run the advertisement. Yahoo worked with PointRoll to develop the rollover technology integrated into the Smart Ad. Clicking on it takes consumers to the Macy's home page, but hovering over it opens the unit into a full-page circular, taking up the entire page in Yahoo Mail.

Macy's Brings its Summer Catalog to the iPad
May 24, 2010

In an early example of how a major fashion retailer is working with the iPad, Macy's is using the Apple tablet to turn its summer catalogue into a shoppable slideshow. Macy's 60-page print catalogue was converted into a two-page spread into which a 20-page slide show is embedded, with links to shop at Macys.com. The ad is running across the digital editions of 20 titles including Elle Decor and Marie Claire.

Macy's Inks Partnerships to Drive Retail Traffic
May 10, 2010

Macy’s, already one of the country's largest advertisers, is looking to augment that spend with partnerships designed to lure more shoppers into its stores. Martine Reardon, evp, marketing at Macy’s, said the push is also part of the company’s strategy to differentiate itself. “It’s important for a brand to have a personality,” she said.

Macy's Invests in Celebrity, Digital to Build Fashion Brands
April 12, 2010

Macy’s has been serving up fashion advice via a series of “irreverent” celebrity-studded Web videos. The department store, which saw same store sales increase 3.7 percent in February, has tapped style gurus like Martha Stewart, Donald Trump, Clinton Kelly, and Rachel Roy to guide consumers through real life challenges — like what to wear when meeting your ex-boyfriend for coffee. The goal is to give consumers the confidence and style tips they need to “put it all together.” The effort stemmed from research that showed consumers wanted more than just “fashion advice from Macy’s.”