In episode 240 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lexy Onofrio, vice president, brand marketing strategy and creative at Lane Bryant, a leading retailer of plus-sized clothing for women. Listen in as Onofrio discusses the brand's history and audience, as well as how Lane Bryant is improving its customers' in-store shopping experiences through technology. She details how Lane Bryant embarked on an extensive process to redesign its stores, including collecting feedback from both current and potential customers as well as store associates on how to create an individualized experience for shoppers.
In addition, Lane Bryant is focused on diversity and inclusion (D&I) initiatives. Onofrio shares what the brand is doing to further this cause within the organization, such as displaying plus-sized mannequins in multiple skin tones throughout its stores. Onofrio also discusses the brand's integration of digital and physical offerings, such as its online appointment tool for in-store personalized styling services, and the key takeaways Lane Bryant has learned from improving its customers' in-store experience.
Lexy Onofrio serves as the vice president of brand marketing strategy and creative for the Ascena Retail Plus Segment, overseeing the overall brand presence for Lane Bryant, Cacique Intimates, and Catherines Plus Sizes. Lexy is based in the Plus Segment corporate office in Columbus, OH, and has been with the company since July 2018. Lexy is an innovative brand leader with over 22 years of experience encompassing marketing, creative direction and visual merchandising during pivotal stages of evolution and business growth in the specialty retail sphere. She leads with a customer-focused mind-set, implementing the “customer-first” approach when connecting cross-channel brand assets and leveraging data to personalize shopping experiences and engagements across brand touchpoints for the Plus Segment.