Watson Advertising Seasonal Activation Calendar
October 1, 2020 at 2:30 pm

The changing seasons provide a chance to connect with consumers in new ways. This calendar, developed by the IBM Watson Advertising team, showcases opportunities to form meaningful relationships with your customers by creating more relevant messaging & campaigns guided by the world’s most accurate forecast. Learn more here.

From Drill Sergeant to Retail CEO: The Story of Grunt Style's Daniel Alarik
June 9, 2017 at 10:11 am

In episode 96 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Daniel Alarik, founder and CEO of Grunt Style, an online retailer of patriotic apparel, discusses his unique career path, from a drill sergeant in the U.S. Army to the head of an online retail company. In addition,…

An Inside Look at CDW's Omnichannel Marketing Strategy
December 8, 2016 at 9:28 am

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

LensCrafters Targets Millennials With New Marketing Campaign
December 2, 2016 at 9:03 am

In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…