IBM
October 1, 2020 at 2:30 pm
The changing seasons provide a chance to connect with consumers in new ways. This calendar, developed by the IBM Watson Advertising team, showcases opportunities to form meaningful relationships with your customers by creating more relevant messaging & campaigns guided by the world’s most accurate forecast. Learn more here.
June 9, 2017 at 10:11 am
In episode 96 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Daniel Alarik, founder and CEO of Grunt Style, an online retailer of patriotic apparel, discusses his unique career path, from a drill sergeant in the U.S. Army to the head of an online retail company. In addition,…
December 8, 2016 at 9:28 am
In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…
December 2, 2016 at 9:03 am
In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…
November 21, 2016 at 2:23 pm
With real-time insight into consumer behavior, merchandisers are better able to the put the right product in front of the right person.
November 18, 2016 at 1:16 pm
Consumers have options, and they know it. Brands need an intelligent order management system to fulfill orders profitably.
November 16, 2016 at 12:22 pm
A merchant-centric wallet can bring digital into the physical store. An app that brings together engagement, loyalty and payments.
October 11, 2016 at 4:19 pm
Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.
September 7, 2016 at 1:54 pm
Having the right customer analytics strategy is essential to retailers achieving their goal — running a profitable business.
August 16, 2016 at 12:42 pm
A brand’s ability to optimize customer experiences based on data is a true differentiator in today’s competitive retail landscape.
