From Drill Sergeant to Retail CEO: The Story of Grunt Style's Daniel Alarik
June 9, 2017 at 10:11 am

In episode 96 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Daniel Alarik, founder and CEO of Grunt Style, an online retailer of patriotic apparel, discusses his unique career path, from a drill sergeant in the U.S. Army to the head of an online retail company. In addition,… Enhances Customer Experience With IBM Watson
January 19, 2017 at 4:50 pm

The family of brands prides itself on providing superior customer experiences. To continue to meet its high customer experience standards, has started using IBM's Watson technology to help shoppers throughout their purchase journeys. In this interview from the National Retail Federation's Big Show in New York City last week, Jon Mandell, vice president of…

An Inside Look at CDW's Omnichannel Marketing Strategy
December 8, 2016 at 9:28 am

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

LensCrafters Targets Millennials With New Marketing Campaign
December 2, 2016 at 9:03 am

In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…