By the Stats: Google Drove Largest Percentage of Holiday Search Traffic
January 24, 2006

Search engines drove 18.3 percent of all shopping and classifieds site visits in December 2005, according to a recent report by Internet research firm Hitwise. Google drove 11.1 percent of all shopping and classifieds site visits, an increase of 28 percent from the previous year. Yahoo Search and MSN Search drove 4.1 percent and 0.8 percent of retail traffic respectively. The leading retail sites receiving visits from Google: eBay Amazon Froogle, Google’s comparison shopping service BizRate, a Shopzilla-owned comparison shopping service These four sites accounted for 18.1 percent of Google’s downstream retail traffic. For more, visit http://www.hitwise.com.