By the Stats: Google Drove Largest Percentage of Holiday Search Traffic

Search engines drove 18.3 percent of all shopping and classifieds site visits in December 2005, according to a recent report by Internet research firm Hitwise. Google drove 11.1 percent of all shopping and classifieds site visits, an increase of 28 percent from the previous year. Yahoo Search and MSN Search drove 4.1 percent and 0.8 percent of retail traffic respectively.