It happens — you're pressed for time or find yourself locked into a routine. When it comes to digital marketing, it can be easy for even the most experienced online retailers to fall into a slump. To help you out, ChannelAdvisor has compiled 10 of the most common digital marketing bad habits (and how to break them).
With so many channels and so many requirements, online marketplaces can be challenging for sellers to keep up with. Bad habits are bound to creep into your daily routine. In this new tip sheet from ChannelAdvisor, you'll walk through 10 of the most common bad habits retailers make. How many are you guilty of?
Recent Forrester data shows that 39 percent of shoppers start their searches on Amazon.com (vs. 11 percent on Google). Given this trend, it's not enough just to list your products on Amazon. You need to be seen everywhere — including in the Buy Box. ChannelAdvisor has compiled six tactics to help increase your chances of owning this prized real estate.
It's important to know essential dates, industry events and tips that will make your 2015 promotions the most successful yet. Gathering the information is tricky, but don't worry, ChannelAdvisor already did the work so you can spend your time more wisely. Let this calendar be your guide to keep you organized for the coming year.
Amazon and other retailers are on pace to sell more products online than ever this holiday season, aided by early promotions and investments in delivery systems that helped avoid the widespread shipping delays of last year. Web sales rose 14 percent from Nov. 27 to Dec. 21, consulting firm ChannelAdvisor Corp. said in a statement earlier this week.
December is here, and that likely means you're about to face loads of excess inventory lounging around from the holiday crunch. Luckily, there are many online outlets to help you move that inventory out the door. ChannelAdvisor's latest e-book shares nine tips that can help you get your inventory in shape for 2015.
It's the most dreaded time of year: budget time! Before you begin negotiations with your finance department, check out ChannelAdvisor's tip sheet which includes five tips to maximize your 2015 budget (and some stats to help make your case). Adding these priorities will help you attract consumers who might not have known your company existed.
Still scarred from last year's shipping disasters — customers not receiving their orders (i.e., gifts) before Christmas despite being guaranteed they would at the time of purchase — online retailers are taking a more cautious approach to holiday shipments this year. Staples, Macy's, Gap, Pottery Barn, Kohl's and Nordstrom were just some of the brands that broke their Christmas delivery promises last year when carriers UPS and FedEx were overwhelmed with last-minute orders. It seems retailers have learned their lesson and are preparing to avoid a repeat of last year.
If you're confused about Amazon Sponsored Products and Amazon Product Ads, you're not alone. Even though they sound alike, they're two different strategies. So what's the difference? How can you use them to build your brand and boost your revenue? Read ChannelAdvisor's e-book to discover the differences, benefits of each and how to get started.
E-commerce is flourishing. Multiple channels. Multiple devices. Disparate data. It's information overload, and it's way more complicated than it used to be! Whether you're new to e-commerce or a seasoned veteran, ChannelAdvisor's latest e-book is the ultimate guide to all the need-to-know topics for becoming a top-performing online retailer.