Blackhawk Network

NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, has expanded for the first time to a multinational audience, adding U.K.- and Australia-based merchants along with U.S. brands. 200 total retailers were evaluated in the full multinational omnicommerce assessment. More than 175 criteria were designed to evaluate expected and emerging capabilities for merchants’ digital and physical gift card offerings. Download this report.

With consumer demand for gift cards sustaining even after peak interest during the height of the COVID-19 pandemic, retailers and brands are in search of ways to boost the performance of their gift card programs (i.e., drive more sales), particularly online. To help in that quest, NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive evaluation of…

Gift cards continue to remain immensely popular with consumers. In fact, demand for digital gift cards spiked during the pandemic, as consumers sought out convenient, easy and safe ways to share gifts with their friends and families, even if they weren't getting together in person. This trend isn't expected to end with the pandemic, as…

For the fourth consecutive year, NAPCO Research provides an inside look at the consumer gift card purchase and recipient experience. Unlike previous years, which focused on digital experiences, the 2020 review includes an assessment of retailers' omnichannel approach to the gift card category, providing a 360-degree view across both online and offline channels. This report is intended to serve as a benchmark for retailers as they evaluate the omnichannel performance of their gift card programs.

Like so many other e-commerce categories in the last year-plus, the gift card market in the United Kingdom is seeing significant growth. According to recent research from the Gift Card and Voucher Association (GCVA) supported by Blackhawk Network, the market is now worth £6.9 billion, up almost £1 billion from its previous evaluation in 2019.…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the retailers with the best omnichannel gift card programs, as featured in the latest report from Total Retail’s sister brand, NAPCO Research, and Blackhawk Network. The 2020 Merchant Gift Card Omnichannel Evaluation report provides a comprehensive review of the state of…

For the fourth consecutive year, NAPCO Research, in conjunction with Blackhawk Network, executed a comprehensive review of the state of merchants’ gift card offerings. However, unlike the previous three years, the 2020 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing a truly omnichannel view into the consumer gift card…

NAPCO Research's latest report provides an assessment of retailers' omnichannel approach to the gift card category, providing a 360-degree view across both online and offline channels. Intended to serve as a benchmark for retailers to evaluate the performance of their gift card program, the report dives into analysis of gift card trends, provides visual examples of leading merchants' gift card programs, and includes tips that retailers can implement to improve their overall program performance. Access the report for actionable takeaways to improve your strategy and improve the customer experience.

NAPCO Research’s annual gift card industry research report analyzes the digital gift card purchase experience of 150 top retailers across 17 of the most giftable product categories. This report dives into 100 criteria to score each merchant. Access the full report today to see how your business stacks up to its competition!