American Eagle Outfitters, Inc.

Shop Spray on Jeans, Courtesy of American Eagle (Sort of NSFW)
March 22, 2013

When was the last time American Eagle Outfitters did something kind of cool with their ads? Answer: We're blanking. But it looks like the retailer's higher-ups decided to hire an ad agency that's in touch with kids these days: Welcome, America's favorite mall staple, to the ironic viral video method. In the psuedo-commercial, you'll find good looking teens saying stock quotes about individuality in the name of really, really tight (spray on) jeans. The tagline? "Lookin' tight," which is pretty hilarious.

American Eagle SMS Campaign Promotes Facebook Page, Mobile Shopping Site
May 22, 2012

American Eagle’s latest campaign for its aerie label is a great example of using mobile to drive traffic to the brand’s social presence. To celebrate reaching 1 million “Likes” on Facebook, aerie sent a text message with a free shipping offer to encourage even more consumers to become fans of the brand on Facebook.

American Eagle Looks to Sell Children’s Apparel Unit
May 21, 2012

American Eagle Outfitters said it would exit its children's apparel business, which had a loss in the last fiscal year. The company said it was "exploring options," including a full or partial sale of assets for the 77kids by American Eagle brand, the company said in a statement. The brand had a net loss of $24 million on sales of $40 million in the year ended Jan. 28, according to the statement. American Eagle said in a separate statement that its chief financial officer, Joan Hilson, planned to step down after more than six years at the company.

Amazon Gained Brand Value at Best Buy’s Loss
February 21, 2012

Online sellers Amazon and eBay gained brand value last year at the expense of brick-and-mortar retailers such as Best Buy, according to an Interbrand report. Amazon's brand surged 32 percent in a year, the most in U.S. retailing, while eBay's increased 16 percent, Interbrand said in a statement. 

American Eagle Outfitters to Open Stores in Israel
February 1, 2012

American Eagle Outfitters said its debut store in Israel will open tomorrow at Ramat Aviv Mall in Tel Aviv. American Eagle has been expanding its international presence for the past three years, now with 21 stores in 10 countries, partnering with retail experts in each region. Today, there are franchise stores open in Russia, China, Hong Kong and various cities throughout the Middle East.

American Eagle CEO to Step Down; Replacement Named
January 24, 2012

American Eagle Outfitters' CEO James O'Donnell will step down Saturday in a move that was expected. He will be replaced by former Levi's executive Robert Hanson. O'Donnell, 70, said early last year he planned to retire. Hanson was named as his successor in November after a lengthy search.

American Eagle to Expand in Japan
January 18, 2012

American Eagle Outfitters plans to expand in Japan, with the opening of three stores in Tokyo in 2012. The retailer's first store in the country is slated to open on April 18 in a new retail development. 

Gap Deploys Google Wallet Smartphone Payment in 65 Stores
November 17, 2011

Gap has deployed the Google Wallet pay-by-smartphone capability in more than 65 of its California stores, joining leading retailers including Macy's, OfficeMax, Toys"R"Us and American Eagle in using the technology. Gap is promoting usage of the app with a 15 percent discount off customers' entire purchase through February 2012.

American Eagle Gets New CEO
November 16, 2011

American Eagle Outfitters announced that its board of directors has named Robert Hanson as the company’s next CEO and a member of the board of directors, effective Jan. 30, 2012. Hanson succeeds retiring CEO Jim O’Donnell, who has led the company since 2002.