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7 Site Redesign Strategies for a Better Customer Experience
December 8, 2011

High-impact customer experiences are the heart and soul of successful multichannel retailing. The development of multiple channels is clearly a priority, but many retailers overlook the value of site redesign strategies and simple modifications that can dramatically improve customer experiences and conversion rates.

Using Subscription Commerce to Retain High-Value Customers
December 7, 2011

Retailers spend billions on customer acquisition, but then spend very little time or money on the next step: getting customers to stick around. Most retailers have become extremely adept at getting their messages and promotions in front of prospects. But even when they succeed in acquiring a new customer, that person usually only makes up to two purchases per year. That equates to billions of dollars spent for very little long-term value.

Retailers Scramble to Hire Website Engineers
December 5, 2011

For a decade, Target outsourced its website operations to Amazon.com. The retail giant began preparing two years ago to take control of the site when the deal with Amazon expired this August. Three weeks after the switch, the site crashed. It went down again a month later. Then again, and again.

Gearing Up Your Site for the Holidays? Don't Forget About Speed
December 5, 2011

With the holiday shopping season in full swing, online retailers are fixated on the performance of their websites. By now everyone knows that a viewer's first impression of a website counts. This is even more true with an e-commerce site. The landing page is where the rubber meets the road.

Amazon Gets New Competition in Google's Retail Service
December 2, 2011

Google is considering a move into online retail, challenging Amazon by providing low-cost goods. According to The Wall Street Journal, Google is in talks with major retailers and shippers about creating a service to let consumers shop for goods online and receive their orders within a day for a low fee.

Sure Fit expands through acquisition of Patio Armor
December 1, 2011

Slipcover and home accessories supplier Sure Fit Inc. has acquired the assets of the Patio Armor brand from Trilink Global LLC.Financial terms were not disclosed nor was the size of the acquired company.Patio Armor products include heavyweight fabric covers for patio furniture, grills and other outdoor items. Its major accounts include The Home Depot, Costco, Amazon and Factory Direct. The company is based in Atlanta and will retain its own headquarters.Tom Atchison, who has served as director of sales of the Trilink business since 2008, has joined Sure Fit as VP of sales - outdoor division."The Patio Armor brand

5 Cross-Channel Retail Trends to Watch in 2012
December 1, 2011

While you’re probably in the middle of the busy holiday season right now, 2012 is closer than you think. As you begin to look forward to the year ahead, I’ve put together a list of predictions for what cross-channel retailers can expect come next year.