Adobe

Top 10 Demand Gen Mistakes Even the Most Sophisticated Marketers Make
June 30, 2020 at 4:09 pm

For marketing teams, building depth and collaboration are key motivators of revenue growth. However, even the best marketing attribution and measurement strategies have room for improvement. Learn about the top ten demand generation mistakes and how you can plan for more accurate alignment in your own organization.

Understanding The Needs Of Today’s Digitally-empowered Buyers OR How To Become Customer-Driven In Manufacturing
May 21, 2020 at 5:33 pm

Accustomed to the seamless convenience of B2C eCommerce, todays B2B manufacturing buyers expect the same of their professional purchasing experiences. As the lines between B2B and B2C continue blurring, understanding customers’ expectations is growing ever complicated. Learn how you can meet the need of today’s B2B buyers and the motivations behind your customers purchasing decisions.

4 Steps To Digital Transformation In B2B Commerce
May 21, 2020 at 5:26 pm

Providing excellent digital experiences in B2B has become the new imperative to meet growing customer expectations. However, when organizations begin a digital transformation journey, they’re often focused solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology comes into play. Find out if you’re ready for digital transformation.

Key Findings From Adobe's April Digital Economy Index
May 13, 2020 at 5:19 pm

This week, Adobe released its latest Adobe Digital Economic Index, and the data revealed some interesting findings about consumers' e-commerce behavior during the COVID-19 pandemic. According to Adobe's DEI, apparel saw the largest April price decrease in over five years. The average price growth for April has been -2.9 percent; this year that growth is…

Online Sales Surge on Thanksgiving Day
November 24, 2017 at 1:23 pm

U.S. consumers spent more than $1.52 billion online by Thanksgiving evening, and more shoppers went to stores this year after two weak holiday seasons as retailers opened their doors early on the eve of Black Friday. At the start of the holiday shopping season consumer spending rose 16.8 percent year-over-year until 5 p.m. ET on Thursday,…

Smaller Crowds Mark Start of Black Friday
November 25, 2016 at 12:25 pm

Retailers opening their stores in the early morning hours of Black Friday are reporting smaller crowds than in previous years. According to Reuters and the Los Angeles Times, shoppers are seeing less competition for the bargains that can be found in-store. New data from Adobe Systems suggests that consumers are increasingly choosing to do their…

Thanksgiving Day Online Sales Exceed $1 Billion
November 25, 2016 at 11:56 am

U.S. consumers hit their mobile devices and laptops to shop on Thanksgiving Day, racking up sales of over $1.15 billion. That online sales tally marked a 13.6 percent increase over last year’s holiday, according to data from Adobe Systems, which analyzed data from 21 billion visits to retail websites. Of that $1.15 billion, a record…