As a retailer, you know you have to capture prospects’ attention to make a sale. That's why advertisements use eye-catching graphics. But now more than ever, consumers tend to ignore traditional ads and focus instead on the screen in the palm of their hand. An advertising strategy that leverages this tendency is likely to deliver dividends in increased sales, and a truly forward-thinking approach can produce other valuable benefits for both the customer and the retailer.
Webrooming is the practice of researching products online before going to a brick-and-mortar store for a final evaluation and purchase. For retailers, webrooming presents opportunities to provide shoppers with information they expect to receive online (e.g., product information, pricing, peer reviews, etc.), while maintaining control over the customer journey by showcasing the physical store experience as the consumer's final destination.