Pricing

Retailers today are battling a relentless gauntlet of unpredictability: geopolitical instability, supply chain shocks, and persistent inflation. For leaders, the mission is singular: to protect the bottom line in a market where external costs, particularly tariffs, can erode margins overnight. Traditional pricing models, reliant on static data and historical markups, simply cannot keep pace with…

One of the biggest shopping days of the year is around the corner: Black Friday. Last year, consumers around the world spent $74.4 billion USD during the day-long shopping frenzy. That’s a big chunk of revenue to tap into — or miss out on. Optimizing pricing is a critical part of ensuring key moments in…

We’re living in an era defined by constant change, and with it comes uncertainty. From inflation and supply chain disruptions to shifting consumer habits, retailers must adapt more quickly to an increasingly dynamic environment. Digital displays are already commonly used in restaurants, gas stations, and other commercial settings where price volatility exists. However, scaling digital…

Target announced on Tuesday that it will cut prices on 3,000 food, beverage and household essentials, joining retailers across the nation lowering prices on milk, eggs and butter ahead of the holiday season. The moves come as millions of Americans await November federal Supplemental Nutrition Assistance Program (SNAP) benefits and others remain cautious about higher…

America’s increasingly chaotic tariff policies have hit its businesses hard. In an effort to explain the resulting unpredictable pricing to customers, some businesses have placed lines on their invoices disclosing tariff-related fees, a move that the White House described as akin to treasonous, calling it “hostile and political.” But which is more political — giving…

Target is ending its guarantee to price-match Amazon.com and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.com, if the price drops within 14 days, the spokesperson said. Eliminating the price match for Walmart…

In today’s volatile economic climate, retailers are under immense pressure to make every pricing decision count — particularly during high-stakes retail seasons like back-to-school (BTS). Success during BTS season will demand a strategic and agile approach, moving beyond manual and spreadsheet-centric pricing methods to embrace data-driven insights and artificial intelligence-scaled precision. Understanding the prevailing consumer…

Retailers are feeling the squeeze. Costs are up across the board, from labor and materials to logistics, and with inflation lingering in many global markets (nearly 6 percent worldwide), the instinct is to brace for impact. But while inflation may be putting pressure on margins, it’s not the underlying issue. The real problem is how…

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge. Since early 2025, new tariffs imposed on imports by the Trump administration — as well as the ongoing whiplash on policy decisions around those same tariffs — have created a volatile environment for retailers. Facing ballooning potential costs, brands across…

In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to retailers that harness the power of data, turning insights into action to elevate customer experiences, streamline operations, and maximize profitability. Luxury U.K. brand Selfridges is a prime example of how collecting customer data can…