Personalization

As we saw in part one of this article, consumers today want more personalized engagement. However, retailers can’t deliver on personalization without capturing better data that can help them improve the customer experience and keep shoppers engaged. So, while brands are working hard to gain customer confidence and acquire data, they’re stumbling at the final…

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…

No one could have predicted this year’s drastic shift in consumer behavior as shoppers were relegated to their homes, or that this behavior would solidify into habit even as lockdowns eased. Retail, of course, shifted online, as there was no other option for consumers. However, the magnitude of this e-commerce shift and the evidence that…

Luscious red lipsticks, dramatic eyes, seasonal shades, and colors that pop: it’s obvious why retail and beauty advertisers have historically leaned into visual-centric marketing strategies, opting to spend on digital display, video and native. The flip side of this approach? They may miss the opportunity to play to consumers’ other senses — most notably, sound.…

This year, retailers will need to capture the imagination of consumers as they consider the holiday season like no other. Immersive online experiences that are beautiful, personal, innovative and value driven will rule the season across every price point. To deliver a digital customer experience that's memorable and engaging for the 2020 holiday season, most…

Superior customer experience (CX) has long been understood by marketing teams as a driver of new revenue and business growth. However, brands must now re-evaluate strategies for meeting a shifting set of customer expectations. The ever-changing consumer is reflected in a new study from the U.S. Commerce Department, which found that e-commerce sales in Q2 2020…

It’s hard to believe we're in the eighth month of the pandemic. As we settle into, dare I say, a “new normal,” many are reflecting how much has happened and what we could have done differently in our business or personal lives. A “black swan” event like the current pandemic leads us to live in fear,…

Learn how to deploy a personalized AI shopping assistants within 1 week, without backend integration.

The holiday season can certainly be a demanding time for retailers. Juggling the unpredictability of supply and demand, an increased volume of shoppers, and maintaining a competitive edge are tough. Throw in a global pandemic, and it becomes a whole different "nightmare before Christmas." This year, retailers need to be even more meticulous in their…