Mobile Commerce

New findings show that mobile devices continue to drive traffic to e-commerce websites. However, shoppers who use iPads and tablets convert to the purchase funnel more often and also spend more money compared to smartphone shoppers. Ability Commerce, a company that provides mobile-optimized versions of e-commerce sites for its clients through the SmartSite e-commerce platform noticed this trend within their customer's analytics.

Best Buy is counting on competitive pricing, new products like the Apple iPhone 5 and more advertising to bring shoppers through the door this holiday season. The consumer electronics chain is not, however, counting on any help from the economy as it tries to make this holiday season different from the last one.

Retail Online Integration is pleased to present the Retail Marketing Virtual Conference & Expo - Fall 2011 on Sept. 27. Don't miss this free, informative one-day virtual event with leading retailers discussing a wide variety of retail marketing topics.

mark, the beauty and fashion boutique brand created by Avon Products, announced the launch of its first mobile sales app: a portable version of its online store. The new application allows mark representatives to share their favorite mark products and complete sale transactions with their customers anytime, anywhere. 

Macy’s and Bloomingdale’s are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions. This fall approximately 350 stores will be using tablets to help customers research and select skin care products at Macy’s and Bloomingdale’s Clinique counters.

Kmart is driving traffic to its store locations via a new mobile initiative that rewards consumers when they complete interactive challenges. The company partnered with SCVNGR on the mobile program, which enables consumers to compete in challenges to unlock rewards and discounts.

overstockArt.com announced the official launch of its mobile website. The launch represents another milestone for the company as it continues to make strides in technological innovation. Consumers can now conveniently access the popular online art gallery's collection of more than 60,000 reproduction oil paintings and decorative ceramic tiles on their BlackBerrys, iPhones, Droids, and other small-screen mobile devices.

Now that the final days of summer have come to an end, retailers are in the thick of planning for the busy holiday shopping season. As you start to plan your campaigns, it's important to take a step back and look at how consumers are using their mobile and tablet devices to drive in-store and on-device purchases.

There's no other platform that can allow you to touch and engage with a product or brand like mobile can, so intrigue users to interact with your advertising campaign.

Best Buy U.K. today unveiled a site for use on smartphones as it aims to improve its multichannel presence. The retailer, which launched its first big-box store in the U.K. in April 2010, has had a disappointing first year as the electricals sector continues to struggle during the ongoing economic downturn.