Merchandising

Understand Web users -- Drive customers to your Website -- Show results. It57;s the name of the game! With this responsibility also comes increasing pressure to prove the effectiveness of your online strategies.

Wal-Mart has been candid about its mistakes in the way it pared back assortment in recent months. In a presentation for investors, Bill Simon, CEO of its U.S. division, shed some light on how the retailer is hoping to win back the shoppers it sent away.

Gary Friedman, Restoration Hardware's chairman and co-CEO, says the brand has destroyed the previous iteration of itself, clearing the way to express itself in a never-before-seen fashion. A statement about the relaunch is in a 56-page direct mail piece that went out in late August and is also on the company's redesigned website, which proclaims the retailer to be "reinvented, remodeled, reborn."

How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even more meaningful with your product development team?

Target has come up with a promising comeback plan. Two bold initiatives now under way — rolling out fresh groceries in more of its stores and, starting this fall, offering 5 percent discounts on nearly all purchases made with Target REDcards — should help a lot.

In an attempt to win over fashionable young women, J.C. Penney Co. is going to try running with a faster crowd. This week, the Plano, Texas-based retailer unveiled an unconventional collaboration with Mango MNG Holding SL, the closely-held Barcelona chain known for whipping up cutting edge looks that go from design studio to store shelves in as little as four weeks.

Are you looking for ways to optimize your retail company's existing growth and profitability strategies? Well, you've come to the right place.
 You'll find in this free report from Retail Online Integration an actionable 7-step plan that will help you 1)  integrate your direct-to-consumer and e-commerce marketing strategies, 2) Meet consumers needs, 3) Plan merchandise mixes, 4) Drive store traffic, 5) Acquire customers, 6) Increase sales, and more!

The designer-level racks at select Saks Fifth Avenue stores are expanding. Beginning this fall, the options for women looking for sizes 16 and 18 will include more high-fashion styles.

Von Maur, a family-run department store from Iowa, is stepping into the fast-fashion business. The 138-year-old merchant plans to unveil a concept store aimed at young women called Dry Goods.

This summer, why not chat about the strength of your merchandise’s kindle factor and see if there aren’t ways you can turn up the inspiration intensity of your product offering?