Merchandising

4 Growth Tactics Boot Barn Will Employ in 2024
January 16, 2024 at 4:03 pm

In a keynote presentation at the ICR Conference in Orlando, FL earlier this month, Jim Conroy, chief executive officer of Boot Barn, detailed four growth strategies the retailer is focused on in 2024. Boot Barn, the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories, is one of the fastest-growing companies in theโ€ฆ

How J.McLaughlin is Acting on its Biggest Opportunity: Customer Acquisition
January 15, 2024 at 5:07 pm

In episode 435 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mary Ellen Coyne, CEO, and Kevin McLaughlin, co-founder and creative director of J.McLaughlin, an American lifestyle brand. Listen in as Coyne and McLaughlin provide an overview of the J.McLaughlin brand (0:55), detail the origin of the company (1:55), and identify the customer behaviors theyโ€ฆ

Half Price Books Leans Into Resale and Evolves With its Customers
January 8, 2024 at 2:12 pm

In episode 434 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Doyle Thomas, president of Half Price Books (HPB), a chain of new and used bookstores. Listen in as Doyle Thomas provides an overview of the HPB's business (0:50), discusses her career with the company (2:25), offers insight into how the resale book industryโ€ฆ

How JanSport is Authentically Aligning With Gen Z Consumers
January 1, 2024 at 11:28 am

In episode 433 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alex Reveles, vice president of global brand management at JanSport, a VF Corp backpack and bag brand. Listen in as Reveles discusses her role within JanSport (0:50), why the brand is targeting Gen Z consumers (1:45), and the shopping behaviors this demographic is exhibitingโ€ฆ

GoodwillFinds' CEO Discusses the Future of Resale E-Commerce
December 18, 2023 at 1:47 pm

In episode 432 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Kaness, CEO of GoodwillFinds, an online, curated selection of hundreds of thousands of unique items, showcasing a wide variety of secondhand clothing, books, home decor and more. Listen in as Kaness provides an overview of GoodwillFinds (0:55), discusses his professional background and whatโ€ฆ

Preparing for 2024: Best Practices for Pivoting Omnichannel Strategies With Generative AI
December 5, 2023 at 3:36 pm

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasnโ€™t prioritized inโ€ฆ

Generative AI: 3 Things Amazon Sellers Should Consider
November 28, 2023 at 11:03 am

Instacartโ€˜s partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. Amazon.com also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, itโ€ฆ

Inside Thrive Market's Private-Label, Mission-Driven Product Strategy
November 27, 2023 at 4:37 pm

In episode 429 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremiah McElwee, chief merchandising officer of Thrive Market, a leading online marketplace specializing in a highly curated assortment of organic and non-GMO products. During the wide-ranging episode, McElwee provides an overview of Thrive Market and his role within the organization (0:55), including how merchandisingโ€ฆ

How Influencers Can Capitalize on Quick-Turn Merch
November 14, 2023 at 11:05 am

Social media marketing is skyrocketing and expected to reach a record high by the end of 2023. Influencers are looking for the best ways to capitalize on this growth and make a living purely off leveraging social media content. Selling merchandise is one of the less-obvious ways that content creators generate income, but when doneโ€ฆ

Managing Margins Without Resorting to Deep Discounts This Holiday Season
November 7, 2023 at 3:02 pm

With the 2023 holiday shopping season quickly approaching, retailers find themselves navigating uncertain terrain. Consumers face continued high prices and economic uncertainty, as well as the end of the student loan repayment moratorium which will further reduce disposable income. After depleting pandemic-era savings, shoppers will likely be more discount-driven than ever. In fact, Salesforceโ€™s back-to-schoolโ€ฆ