Marketing

In episode 280 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bradford Manning and Bryan Manning, co-founders of Two Blind Brothers, ultra-soft designer clothing funding blindness research. Listen in as Bradford and Bryan discuss the brand story and why they founded Two Blind Brothers, their lack of prior retail experience, and the charitable aspect of…

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are getting more attention than ever before, presenting immense opportunity for retailers to influence audiences. Despite the potential of meeting shoppers in these new spaces, however, many brands are cutting campaign spending in an effort to save capital in such uncertain…

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

As we saw in part one of this article, consumers today want more personalized engagement. However, retailers can’t deliver on personalization without capturing better data that can help them improve the customer experience and keep shoppers engaged. So, while brands are working hard to gain customer confidence and acquire data, they’re stumbling at the final…

Disruption has become the buzzword of the past six months. Typically a term reserved for groundbreaking new technologies, the ongoing pandemic has been the first major disruption in a long time. It has forced people to stay inside, and it has changed the way we work and interact. For many retailers, this could be the…

So much of life today is happening in front of the television. For consumers in the U.S., most of whom are spending far more time at home, the TV has once again become the cornerstone of daily entertainment and family time. According to Nielsen, viewership amid the pandemic has increased by as much as 60…

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…

No one could have predicted this year’s drastic shift in consumer behavior as shoppers were relegated to their homes, or that this behavior would solidify into habit even as lockdowns eased. Retail, of course, shifted online, as there was no other option for consumers. However, the magnitude of this e-commerce shift and the evidence that…

James Gregson, digital creative director at LEGO Group, reminds marketers of the importance of social media fundamentals in a rapidly changing economic and social climate.  Avenue Code: Tell us about your personal career path. How did you get to where you are today? James Gregson: As someone who wasn't academically oriented, my career path was…

It was early 2020. Retail was confident it had the right marketing strategies, technology and understanding to reach and guide customers, no matter where they were and under any circumstance. Then suddenly everything changed and one of the very few unanticipated scenarios came into being. A pandemic required everyone to hunker down, undermined confidence, raised…