Marketing

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…

It’s great when everything comes together. Like when your 11-month-old can finally coordinate gross motor skills enough to balance. And then walk. Happy days! The Walmart x Roku integration is an excellent example of how long-standing digital principles can come together and then apply to innovations in emerging technologies. The partnership will open up a…

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. It’s a key strategy for segmenting customers into different groups. However, many companies still remain ineffective at targeting these different audience age groups (and other demographic factors). Sweeping generalizations about different age groups can…

Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will…

Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail. The clear-cut lines between budgets are now blurred, with RMN benefits justifying funds from different areas across the brand organization. This…

With supply chain issues stressing physical inventory and inflation running high, consumers are turning to gift cards to fill the gap and stretch their spending power. According to a recent consumer survey from Fiserv, 58 percent of consumers said gift card promotions are motivating them to buy more gift cards during this inflation period. This…

Since the introduction of Apple’s App tracking transparency policy changes, retailers have been searching for ways to rebuild the lucrative world of highly targeted social media advertising. When you add today’s inflationary pressure, brands are being forced to rethink their growth strategies and determine how to keep up with other shifts happening in digital advertising.…

Reaching your target consumers is a challenge. Shifting consumer behavioral patterns and new shopping channels have complicated how marketers and brands approach shoppers. And while e-commerce has taken a big bite out of in-store sales and partnered with the pandemic to fuel headlines about a “retail apocalypse,” shoppers still walk, in vast numbers, into physical…

You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. As of July 1, 2023, Universal Google Analytics will no longer accept data. At that point, companies that want to use a Google product to gauge their site analytics will have one choice: Google Analytics 4. The new Google Analytics 4 isn’t exactly new:…

While the COVID pandemic brought dramatic shifts in employment that disrupted many lives, it also created a record-breaking number of entrepreneurs — driving the largest increase in new business applications in history. But as many of these new retailers adjusted to a “click to brick” economy, finding the time to build their brand in a…