In-Store Technology
The retail industry has drastically changed over the years, forcing businesses to rethink how to meet the needs of customers. According to Forrester, 90 percent of customer experience decision makers say that a good experience is critical to their success, with 63 percent believing that the importance of the customer experience has risen. The need toโฆ
Weโve been hearing about the "Store of the Future" for some time now. Retail executives have spent the past 18 months experimenting with digital store technologies such as contextual digital displays, in-store sensors, beacons and analytics. These early pilot projects have yielded some successes, increasing customer convenience and unlocking new value as shoppers opt toโฆ
As online giant Amazon.com charges into the $300 billion U.S. apparel market, Macyโs is running for the dressing room. Even Macyโs acknowledges thereโs little it can do to keep customers from shopping online for basic clothing โ T-shirts, menโs jeans and tighty whities. Yet the department store chain is clinging to the idea that manyโฆ
Checkout is the last opportunity a retailer has to make a positive impression on a shopper. Yet new research confirms the majority of checkout experiences today end in frustration. By addressing acute front-of-store pain points, retailers will be able to boost customer satisfaction ratings while encouraging longer, more frequent visits. A study conducted online byโฆ
Target has opened a new retail space at the base of its Metreon City Target near San Franciscoโs Moscone Center, and if youโre a fan of the smart home, clear acrylic furniture or grand retail experiments, then this is the place to be. The Minneapolis retailer is calling this Targetโs Open House, and it's theโฆ
This June, the headlines exploded with story after story about Facebook offering free beacons to retailers. Finally, the potential to bring e-commerce-level shopper engagement to brick-and-mortar stores through beacons became more plausible. Since Facebook has a massive, always-on user base, this opens doors for widespread beacon use, overcoming the major hurdle of beacons relying onโฆ
As you probably know all too well, data is the backbone of the retail industry. On top of that, retail is also one of the most competitive industries, so chances are good that your competitors collect the same data as you. The only way to remain relevant in this cutthroat environment is to leverage theโฆ
It seems that weโre capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,โฆ
Facebook is offering up free beacons to retailers and businesses using its service as part of an update to the companyโs Place Tips feature originally rolled out in January. Place Tips, which works by showing Facebook users posts and photos about a specific retailer or business when they open the app within the actual store,โฆ
The Internet of Things (IoT) is coming to retail, so get ready. Digital devices (i.e., Things) are poised to revolutionize everything from inventory management to hypertargeted marketing. IoT-enabled smart shelving will lend a whole new meaning to the term โshelf life,โ bringing retail shelves to life by allowing the dynamic changing of prices and theโฆ