June 8, 2016 at 11:56 pm
No one likes when their hard work is ignored, especially after you’ve spent significant time and effort on your email campaigns. So why would you risk having subscribers send your messages straight to trash without even reading them? Unfortunately, most email service providers aren’t telling you when this happens, but if your readers are ignoring…
June 2, 2016 at 11:27 am
It’s official: Millennials have surpassed baby boomers as the largest generation in the United States. With spending power of over $600 billion annually, retail marketers must figure out now more than ever how to capture attention, garner brand loyalty and, ultimately, drive purchases. However, with customers bombarded with more marketing messages in more channels than ever,…
May 26, 2016 at 10:55 am
Some millennials might cry into their kombucha when they learn that the first Whole Foods' 365 store doesn't have a tattoo parlor. The new Los Angeles grocery, Whole Foods' first in more than a dozen 365-branded stores the company is planning, has plenty of other eye-candy, which might prompt some millennials to get snap happy on…
May 19, 2016 at 10:14 am
Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…
May 19, 2016 at 10:09 am
Email marketers are deploying sophisticated tactics to grab the attention of these consumers, and while it’s important to test new strategies to maximize the impact of campaigns, it’s also important to pay attention to one of the foundations that help campaigns reach the inbox: sender reputation.
May 16, 2016 at 9:59 am
Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…
May 5, 2016 at 12:50 pm
Mother’s Day is the perfect time to show appreciation for moms everywhere, whether it’s with flowers, that piece of jewelry she’s been eying or a gift that’s completely unique. However, to capture a mother’s heart, marketers must first gain the attention of gift-givers with messages that strike the right emotional cord. To find out what…
May 4, 2016 at 3:52 pm
Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.
May 4, 2016 at 9:30 am
For email marketers in the retail industry, developing a strong relationship with your subscribers is critical to your company’s bottom line. Therefore, many marketers are making data-driven decisions to fuel their campaigns. One metric that can help you more accurately analyze your email program is read rate — i.e., the percentage of subscribers who have…
May 4, 2016 at 9:25 am
Email marketing in the retail industry is a lot like dating. Getting new leads is always exciting, but too often, retailers can become a bit overzealous and end up making some basic, yet fatal, mistakes. Your new email leads need and deserve nurturing from you, the retailer, in order to feel loved and wanted. Once…
