March 6, 2017 at 9:33 am
Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…
March 3, 2017 at 10:01 am
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
February 16, 2017 at 10:18 am
Consumers receive an average of 88 emails every day — sales, offers, coupons codes, etc. So, how does a retailer stand out in such a crowded space? For Cosabella, a luxury lingerie, sleepwear, swimwear and apparel company, artificial intelligence (AI) has helped. Cosabella is a 30-plus year-old, family-owned retailer with an Italian heritage. The company began working…
February 16, 2017 at 9:00 am
As this email shows, social media can be leveraged in many ways to build a brand.
February 13, 2017 at 9:02 am
In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year's third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary…
February 3, 2017 at 3:06 pm
In part one of this three-part series, I examined the evolving landscape of email deliverability, as mailbox providers strive to stay a step ahead of spammers with their filtering algorithms. In this second post on the trends that are affecting email deliverability, I'm going to examine another kind of cybercrime and its influence on email:…
January 27, 2017 at 9:19 am
When it comes to marketing, having the ability to adapt to evolving technologies and test new strategies is critical to campaign success. As we begin a new year, conducting an audit of the tactics employed is a good way for marketers to determine which campaign areas to modify and how to guide future marketing initiatives.…
January 23, 2017 at 5:53 pm
Each January for years now, we read something from the digital marketing industry announcing that “Email is Dead!” Yet each year, email remains the stronghold of both return on investment ($38 for each dollar spent) and conversion (66 percent). Email is NOT dead, or dying, or ailing. Email is evolving. Some of this evolution is…
January 6, 2017 at 9:25 am
Remember the last time you entered a department store and were hailed with a warm greeting by a store associate? Certainly that created a positive influence on your feeling toward the store. The same is true in email marketing. Not only do welcome emails give you the opportunity to offer a warm handshake, but also…
December 14, 2016 at 11:54 am
The holiday season is in full swing. All the email campaigns you’ve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, it’s not quite time to relax; this is the time to be vigilant. While consumers are…
