E-Commerce
The National Retail Federation's BIG Show fills the Javits Center with people from every area of retail, and everyone I talked with seemed to have video on their mind. Three things stood out from my conversations.
The 50-year-old to 64-year-old demographic is leading the way in online consumer packaged goods (CPG) sales, according to a study by the Integer Group and M/A/R/C Research. Shopping in general might be down, but online shopping is way up (the US just finished its biggest ecommerce holiday shopping season ever).
Results of the e-tailing group's 13th Annual Mystery Shopping Study recognized nine merchants out of the 100 benchmarked for excelling at online customer service.
Sometimes it's best to say you're sorry. Groupon's CEO, Andrew Mason, released a subtitled video on YouTube apologizing for problems Japanese customers experienced during a New Year's promotion. Groupon's deal-of-the-day site offers promotions and discounts to local markets.
As e-commerce marketers set or adjust their strategies for 2011, there are some important trends and developments to pay attention to that can help capture new revenue streams and strengthen brand awareness this year and beyond.
Shopping skeptics said people would never buy certain things โ shoes, diamond rings, cars โ online because they needed to see the products in person. They were wrong. E-commerce companies have found success in all of those fields.
How the online shopping experience has changed since the birth of e-commerce was the focus of a lively session at the National Retail Federation's BIG Show in New York City this week.
How the online shopping experience has changed since the birth of e-commerce was the focus of a lively session at the National Retail Federation's BIG Show in New York City this week.
Lands' End is changing the way customers shop via digital catalogs from their iPads and iPhones. The company announced the launch of its next-generation digital catalogs via an app.