Customer Retention

And … *poof*, there goes another North American retail icon. How on earth could this have happened? Here’s a hint: Don’t blame Amazon.com, the internet or Walmart. There is, of course, never just one thing that leads to the downfall of a company. It’s almost always a progressive and insidious erosion created by poor leadership…

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According to the Voxpro CX Index: At the Corner of Technology and Human Experience, though, consumers still want human-to-human interaction. This means businesses need to deploy a balanced approach for CX. Voxpro, powered by TELUS International, surveyed 1,000 U.S. consumers to determine how they feel about interacting with AI and automation, such as chatbots, and how well they trust businesses with their personal data.

How does customer experience (CX) affect brand loyalty, and what forms of engagement are most meaningful to today’s consumers? We set out to find the answers to these questions and more in order to help brands understand the impact of CX and how to best position their brands for future success. We surveyed 1,200 U.S. consumers to understand their personal experiences interacting with brands, learn their preferences communicating with brands, and assess how experiences and engagement impact brand loyalty. Here’s what consumers had to say and why it matters to brands.

Today customer loyalty is much more than a rewards program. It’s about recognizing and reinforcing total customer value and creating sustained personal engagement with customers throughout every step of their brand journeys. Traditionally, loyalty has been achieved through a series of rational benefits delivered to members in exchange for their business. But now emotional benefits have…

All marketers want to strike an emotional chord with consumers, which is why so often we see ads with children and puppies, or commercials where the adult son returns home to surprise mom on her birthday. The general consensus is, though fleeting and situational, the emotions these communications elicit drive consumer behavior. While every psychologist…

Back in the early 1980s, American Airlines realized it had very little information about its customers. The company knew your name because it had to issue you a ticket, and in some cases it may have had your address because it had to mail you your ticket, but that was about it. All the relevant…

CVS Pharmacy, the retail division of CVS Health, is testing a membership program called CarePass to members in Boston that offers additional benefits to the company's ExtraCare Rewards Program. The new loyalty program is being compared to Amazon.com's Amazon Prime. CVS will charge CarePass members $5 monthly or $48 for a full year, which includes free one-day or…

When it comes to launching a brand and building a company, it can be easy to get swept up in the excitement of making a big impact in the marketplace. However, it's important to understand that you're not alone in this goal. In fact, it’s estimated that more than 300 out of every 100,000 adults launch new…

Modern retail is underscored by aggressively fast disruption and upheaval. One minute the Waltons of Walmart are in the headlines for achieving a higher net worth than Jeff Bezos; the next Amazon.com nails its trillion-dollar valuation. That’s just the tip of the iceberg. Between acquisition sprees, private equity investments, legislative concerns and technology curveballs, the…