CRM

Maybe it’s a service call, a simple plan adjustment, or even that first Google search looking for a provider. No matter the reason or method, each and every customer encounter is crucial. However, if the bulk of a consumer’s experience with a company is made up of a series of small interactions – e.g., a…

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…