CRM

Changes in Corporate Culture the Key to Delivering Great Customer Experiences
December 23, 2016 at 10:52 am

The legendary Steve Jobs once said, “get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” This can, by and large, be taken as a mantra by corporate organizations looking to deliver great customer experiences in the 21st century. A lot of people interpret…

IRCE 2016: A Technology Recap
June 15, 2016 at 12:38 pm

The crowded aisles and booths in Chicago last week were again a reminder of the longstanding industry presence of the Internet Retailer Conference & Exhibition (IRCE) within the maturing digital marketplace. The list of exhibiting companies ran the gamut from niche startups to established platforms. The historically B-to-C-driven conference continues to broaden its appeal beyond…

4 Steps to Make CRM Easy
April 27, 2016 at 11:11 am

"Actions speak louder than words." It’s an age-old adage that's withstood the passing of generations, technological revolutions and social reconstructions. And it can be applied to almost every aspect of our lives, including business. Any great retail business is built with customers at the center, but — as the adage would suggest — that means…

Customers: Get Them, Learn From Them, Keep Them
March 24, 2016 at 9:48 am

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

Pushing More Than Just Product: What Retailers Need to Know to Lure Back the Mid-Tier Shopper
January 27, 2016 at 10:52 am

My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…

5 Secrets to Maximize Retail Sales in 2016
January 13, 2016 at 11:26 am

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

4 Simple Solutions for Sharpening Your CRM
October 23, 2015 at 10:09 am

Maybe it’s a service call, a simple plan adjustment, or even that first Google search looking for a provider. No matter the reason or method, each and every customer encounter is crucial. However, if the bulk of a consumer’s experience with a company is made up of a series of small interactions – e.g., a…

5 Elements to Achieving Digital Disruption
June 15, 2015 at 3:04 pm

It seems that we’re capable of buying a subscription for nearly anything today. What was once a pricing model limited to magazines, newspapers, utilities and telecommunications services has expanded to encompass just about any product a consumer or business can dream of. This transformation has been seen across B-to-C and B-to-B industries with diverse offerings,…