Paula Jeske

Paula Jeske

Paula brings in-depth experience designing, developing and implementing strategic cross-channel marketing programs for both B2B and B2C. She has worked in radio and TV, moving to print & online as marketing director for Skyvision where she oversaw direct mail, e-commerce & infomercials along with launching a second catalog, Field Trips, from scratch. She continued applying her creative and marketing strategies to clients large and small to develop direct marketing programs that delivered results. Paula has driven relationships with brands around customer data, email, mail, ecommerce, online advertising and new technologies. She joined Lett Direct in 2016 to lead business development activity for print and digital across new/existing clients and partners. Paula is a past member of DMA’s Catalog Council and speaker at ACCM & DGA, is currently a Bronze sponsor of NEMOA and an ACMA member.

Hopefully soon, you’ll find Paula singing with the Milwaukee Symphony Chorus again or sipping a fine wine at a Lake Michigan harbor.

You can reach Paula at

Leave COVID Behind, NOT Your New Old Online Buyers

For decades, most retailers depended on foot traffic to their brick-and-mortar stores much more than the website they felt compelled to build late in the last century. Furthermore, “direct to consumer” isn’t really a new concept; thousands of prosperous companies marketed by direct mail and catalogs only, collecting orders via mail and phone before “that…

Catalog Costs: How Low Can You Go?

Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long ... while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands…

Here Comes 2021. What Do I Do With All These New Customers?

Many of us crave the coming of Jan. 1 as a symbol of a fresh, new year dangling its promise of being oh so much better than the last. On many fronts, particularly humanitarian, we're anxious to move past the fear, upheaval and political angst of 2020. On the flip side, 2020 was an unprecedented…