Zsuzsa Kecsmar
Zsuzsa Kecsmar, Chief Strategy Officer and Co-Founder, Antavo
Zsuzsa is the chief strategy officer and co-founder at loyalty cloud platform Antavo. She has been instrumental in growing Antavo and transforming the company into a unique loyalty technology vendor, offering a next-gen, best-in-class solution to the loyalty sector. Zsuzsa is listed by Forbes as one of Europe’s top 100 female founders in tech and is focused on driving market share in the expanding loyalty market. She was instrumental in Antavo achieving 3x annual growth over the past few years and is now developing a global strategy to bring Antavo to loyalty professionals and systems integrators around the world. She was named Personality of the Year at the 2024 International Loyalty Awards.
The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial intelligence makes possible, yet they’re cautious about how much data they share. Once loyalty was all about collecting points or signing up for discounts; now it's something more emotional. People don’t want to be…




