Viki Zabala

Viki Zabala, senior vice president of marketing at First Insight, is a recognized authority in tech innovation with over 19 years of experience. She leverages her deep understanding of digital transformation and AI-driven strategies to redefine profitability and smart merchandising in the retail sector. Her role at First Insight, a leading Voice of the Customer platform and AI company, coupled with her strategic vision, makes her a trusted voice in shaping the future of retail