Vijay Iyer

Vijay Iyer

Vijay Iyer is the president of the Americas at Mastek. Spearheading our business strategies, processes, and operations, he is responsible for Mastek’s growth, as well as customer success & experience across the region.

Vijay is an industry veteran with over 30 years of diverse global experience in creating, growing & stabilizing new lines of business across various industry verticals in the Digital Engineering and Enterprise IT Services domain. He began his career as the CIO of SRF, a manufacturing company, and has had successful stints as the Industry Vertical Head at HCL Technologies & DXC Technology, Chief Sales Officer at Hexaware Technologies and CEO of Cignex Datamatics Inc. Before joining Mastek, Vijay was with Persistent Systems. His extensive experience includes strategy development, marketing & sales, organizational development, advisor relationships, leading large deals and delivery execution.

Vijay has done his MS from Birla Institute of Technology and Sciences, Pilani, India, and is an alumnus of the University of Cambridge and the Harvard Business School. He is also passionate about giving back to society and runs a non-profit charitable organization, The Iyer Foundation Inc., focused on enabling children to develop an interest in Science, Technology, Engineering, Arts & Math.

Exploring Customer Loyalty and Retention

The retail industry, particularly e-commerce, is expansive, constantly evolving, and dynamic. The primary challenge for retailers lies in retaining existing customers amidst competition and the rising cost of acquiring new customers. The 2023 State of Customer Messaging Report highlights the significance of customer retention, with 95 percent of professionals emphasizing its importance. Effective customer retention…