Tristan Barnum

Tristan Barnum

Tristan Barnum is CMO and head of AI innovation at Wildfire Systems, where she helps brands, banks, and platforms prepare for a world where AI agents are shopping on our behalf. She’s focused on building loyalty and monetization tools for this next wave of commerce, like RevenueEngine and AI-powered cashback experiences, ensuring consumers get rewarded and brands stay relevant in the agent era. A longtime entrepreneur, Tristan has built her career around disruptive technologies, by co-founding startups in IoT analytics and VoIP communications, and getting her start pioneering digital media delivery at mp3.com.

Artificial Intelligence (AI), Omnichannel, E-Commerce

Breaking Down Silos: Why AI Shopping Success in 2026 Demands Retail Agility

January 28, 2026 at 2:34 pm

Retailers have been hearing about “the future of AI” for years, but 2026 is the year it will become operational. Artificial intelligence is quickly moving from being a novelty that consumers test out with curiosity to a tool they turn to for comparisons, deal-finding, and full purchase-path orchestration. In PYMNTS’ 2025 Black Friday survey, 50.3…

Artificial Intelligence (AI)

4 Ways Retailers Can Help Shoppers Embrace AI-Assisted Commerce This Holiday Season

November 10, 2025 at 8:23 pm

As we approach the 2025 holiday season, and consumers grow more pessimistic about the economy and confidence continues to decline, according to new data from The Conference Board, retailers face both opportunity and uncertainty. Even as high grocery and housing costs continue to drive anxiety, the adoption of digital tools to help consumers save as…