Tilman Harmeling

Tilman Harmeling

Tilman Harmeling is a data protection expert with a career focus on the business and technical complexities of privacy. He is primarily involved in data-driven projects related to consent-based marketing, like opt-in analysis and optimization and the influence of AI on consent and preference management.

Tilman’s goals are to understand the ever-changing privacy landscape and find opportunities for innovation. He is a sought-after speaker on current privacy topics at events like PrivSec Global, OMR, DMEXCO, the BCG MarTech Series and Leadership Beyond Borders.

Artificial Intelligence (AI), Marketing

The Trust Reset: Why Retailers Must Lead With Transparency in the AI Era

May 27, 2026 at 3:26 pm

Here's the paradox no one in retail is talking about enough: retailers are pouring billions into artificial intelligence that runs on first-party data at the exact moment consumers are reconsidering whether to share it. By the end of 2026, AI-driven search, personalization and discovery will increasingly shape how consumers find products, assess brands, and make…