Sudip Mazumder

Sudip Mazumder

Sudip Mazumder is Head of Retail, North America at digital consultancy Publicis Sapient.

Sudip leads the Publicis Sapient’s Retail business in North America. He advises clients on growth and go-to-market strategies, consumer experience and commercial effectiveness programs in the digital business transformation space.

For over two decades at Publicis Sapient, Sudip has delivered multi-million-dollar digital transformation engagements for multiple Fortune 500 clients. For these clients, Sudip helped in developing and employing agility-at-scale techniques to improve productivity, quality, morale and time-to-market.

Sudip holds a degree in Mechanical Engineering from Indian Institute of Technology Kanpur and an MBA in General Management from Chicago Booth.

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As we begin 2024, the e-commerce landscape is on the brink of a significant transformation. Technological advancements like artificial intelligence/generative AI coupled with evolving consumer behaviors and a global shift towards sustainability are converging to redefine the way we shop online — from the way we search for products and make payments, to the authenticity…

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The retail industry was massively disrupted with the onset of the COVID-19 pandemic in 2020. Stores were shuttered and consumers had no choice but to make online purchases for items deemed non-essential. For primarily store-based retailers, this seismic shift was a major reality check, and in the most extreme cases, led to permanent closures and…