Sudip Mazumder

Sudip Mazumder

Sudip Mazumder is senior vice president, retail industry lead, North America at digital consultancy Publicis Sapient.

Sudip leads the Publicis Sapient’s Retail business in North America. He advises clients on growth and go-to-market strategies, consumer experience and commercial effectiveness programs in the digital business transformation space.

For over two decades at Publicis Sapient, Sudip has delivered multi-million-dollar digital transformation engagements for multiple Fortune 500 clients. For these clients, Sudip helped in developing and employing agility-at-scale techniques to improve productivity, quality, morale and time-to-market.

Sudip holds a degree in Mechanical Engineering from Indian Institute of Technology Kanpur and an MBA in General Management from Chicago Booth.
Marketing
Rescuing Your Retail Media Network: 3 Key Strategies for Retailers to Improve Performance
June 13, 2024 at 2:13 pm

In the fast-paced world of retail, maintaining a robust and high-performing retail media network can be a strong competitive advantage. If a retail media network is underperforming, there are strategic steps retailers can take to turn things around. Here are three key strategies to consider: 1. Embrace identity platforms. The first strategy that can help…

E-Commerce
5 Steps Retailers Should Take Before Investing in Generative AI
April 9, 2024 at 1:17 pm

As the retail industry continues to evolve, generative artificial intelligence is emerging as a transformative technology. However, before retailers decide to invest in this technology, it's crucial for them to carefully consider several factors to ensure that their investment aligns with their strategic goals and delivers the expected results. Below are five key steps that…

5 Trends Set to Power the E-Commerce Revolution in 2024
January 25, 2024 at 2:10 pm

As we begin 2024, the e-commerce landscape is on the brink of a significant transformation. Technological advancements like artificial intelligence/generative AI coupled with evolving consumer behaviors and a global shift towards sustainability are converging to redefine the way we shop online — from the way we search for products and make payments, to the authenticity…