Not all direct marketers are familiar with matchbacks and why they're important. I thought it might…
Stephen Lett
Who doesn’t like a good money-saving deal? It’s human nature to want to save money. "Free…
In a direct marketing business, a customer list (i.e., housefile) is your most valuable asset.…
I want to discuss the basics of list segmentation and why it's an important part of maximizing…
What would happen if you mail down to the breakeven point and stopped there? In other words,…
Most of you would say “yes” to this question. But do you really know the level of customer…
The horrific pandemic caused people to stay home most of the year, which created a large spike in…
What is direct mail? It's unsolicited advertising sent through the mail to existing customers and…
We've rounded the corner and thank goodness we feel the country is on the backside of the COVID…
Key performance indicators (KPIs) are important to any print catalog or digital marketing business.…
2020 is a year we will always remember, yet one we would like to forget. It was a year that changed…
Amazon.com is big. Powerful, too. The vision of Founder and CEO Jeff Bezos is remarkable. It's…
The coronavirus has been a life-changing event. We've never experienced anything like this before.…
Our purpose for this blog is to share our direct marketing experience, particularly around direct…
I began my catalog career over 40 years ago. I've learned several lessons over the years about the…
