Shekar Raman

Shekar Raman

Shekar Raman is CEO and co-founder of Birdzi, a grocery retail AI solutions company that was inspired by an idea his 11-year-old daughter had about locating products in the supermarket. He is passionate about building data-driven technologies leveraging AI and machine learning to help retailers and brands elevate the customer experience. 

How Retailers Can Promote Personalized Growth and Build Strong Shopper Relationships

What kind of personalization is effective in creating loyal, long-term relationships between retailers and their customers? The answer is truly individualized personalization that creates a real value-add for shoppers across various aspects of their life, including their finance and fitness goals. At the end of the day, personalization accounts for more than just who a shopper is today, but…

Why Your Personalization Strategy Might Not Be Personal At All

Personalization is all around us — in our emails, our social media feeds and even in our shopping carts. In fact, Merkle found that nearly 90 percent of consumers enjoy receiving personalized offers, and those same shoppers were willing to provide more information to retailers in order to achieve a positive, personalized experience. Similarly, an…

Optimizing for the Omnishopper: A Tale of Two Retailers

It’s no secret that retailers were forced to enhance their e-commerce channels in the last two years. But what you may not know is that the retailers that focused solely on improving the online customer experience will actually be losing out in the long run. According to a study by Nielsen, "omnishoppers" are on the rise.…