Sam Vise

Meet the Gen Z shopper: phone in hand, switching between TikTok and Instagram while moving through the world around them. Their attention shifts quickly, shaped by a constant feed of tailored content and instant recommendations. They value authenticity and newness, and they decide within seconds whether something feels worth their time. For retailers, this poses…

After reading his own obituary, American writer Mark Twain is said to have wryly remarked, “The reports of my death are greatly exaggerated.” I have a similar thought whenever I read an article about the death of retail stores because, if you look past the sensationalist headlines, the opposite appears to be true. Earlier this…