Sam Panzer
Sam Panzer, director of industry strategy at Talon.One, leads loyalty strategy, helping brands assess the business potential of investing in headless loyalty technology. Sam has been with Talon.One for 5 years supporting brands like adidas, REI, River Island, Live Nation, and Burger King to optimize their promotional spend and engineer experiences that drive repeat purchases, and brings a depth of experience of how the world’s most beloved brands incentivize & reward users to build an emotional bond.
The retail world is facing its third revolutionary shift in just a couple of decades, following the rise of mass marketplaces, which were preceded by the e-commerce boom. What was once a competition between brands became each brand battling with each other and the online behemoth that is Amazon.com. The fight for customer spend became…




