Sam Dorison

Sam Dorison

Sam Dorison is the co-founder and CEO of ReflexAI, with expertise in AI strategy and product deployment across industries like mental health, cybersecurity, and smart cities. Previously, he was Chief Strategy & Innovation Officer at The Trevor Project, leading teams in crisis services, training, and research. Dorison has also worked at McKinsey & Company and Harvard Kennedy School. He graduated summa cum laude and Phi Beta Kappa from Princeton University, holds an LL.M. from Cambridge University, and a master’s degree from University College London as a Marshall Scholar.
Marketing, Customer Service
Dealing With Frustrated Customers? AI Can Help Your Teams Stay Ready
January 20, 2026 at 3:34 pm

When import thresholds shifted this summer, enterprise retailers faced sudden operational disruptions. Packages that previously entered the country duty-free began incurring tariffs and extra fees, leading to shipment delays, canceled orders, and frustrated customers. For large customer service teams, these changes meant responding to a surge of inquiries while maintaining accuracy, clarity and empathy. Events…

Professional Development
Bridging the Generational Skills Gap in Retail With AI-Enhanced Training
July 9, 2025 at 10:15 am

The retail industry is entering a pivotal period as it braces for a significant shift in its workforce. Nearly 60 percent of retail employees aged 55 and older are expected to retire within the next five years, according to the whitepaper From Boomers to Zoomer: How to Bridge the Frontline Generational Gap. This shift presents…

Artificial Intelligence (AI), Brick-and-Mortar, Professional Development
Enhancing Customer Service With AI Roleplay Simulations: A Game-Changer for Retailers
March 15, 2025 at 1:50 pm

Today, delivering a positive and seamless customer experience is more critical than ever for retail success. Customer service teams are the front line of this effort, and their ability to handle complex and diverse scenarios with empathy and confidence can make or break a customer's perception of a brand. This is why training is so…