Rosemary DeAragon

Rosemary DeAragon

Rosemary DeAragon is the Global Head of Retail & Travel at Snowflake where she oversees the Retail, Consumer, Travel, & Hospitality verticals. She joined Snowflake after a five-year tenure at Walmart, where she led data strategy for the Chief Data Officer. Prior to Walmart, Rosemary worked in the transactions machine learning team at Amazon and before that, she was one of the first employees at InfoScout, which is now known as Numerator. Outside of work, Rosemary has served as a Board Director for companies spanning AI Automation, Supply Chain Technology, and global non-profit organizations. She holds degrees in Political Science and Business Administration from the University of California, Berkeley’s Haas School of Business where she serves as a Lecturer in Big Data Ethics.

Trust as Currency: Balancing Hyperpersonalization and Ethics in the Age of Agentic Retail
March 2, 2026 at 12:50 pm

The retail landscape has undergone more transformation in the last 24 months than in the previous decade. While the past few years were defined by the rise of enterprise artificial intelligence optimizing supply chains and back-office efficiencies, 2026 marks the year the "AI agent" officially takes the driver’s seat in the consumer journey. As we…