Rick Sunzeri

As 2024 draws to a close, it’s time for e-commerce strategists and marketers to think about how e-commerce will likely change in the year ahead. From new ways to use artificial intelligence for customer experience to the acceleration of social commerce, and from hot e-commerce growth markets to strategies for protecting e-commerce brands and customers,…

First-party data is increasingly necessary for retailers to offer customers the kinds of personalized experiences they expect. Seventy-one percent of consumers say they expect personalized interactions with companies, according to McKinsey, but consumers are also increasingly wary of sharing their personal data with companies. One recent consumer survey found that only 10 percent fully trust…

After several years of altered consumer behavior and often-conflicting news about the economy throughout 2023, retailers have sometimes found it challenging to understand what’s normal customer behavior now. Regardless of the trends and pre-holiday forecasts, assessing how your store actually performed is the key to preparing for a stronger holiday season performance in 2024 —…