Rich Scamehorn

Rich Scamehorn
How to Encourage Impulse Buys When Shopping Online

Many online retailers are looking for ways to increase impulse buys among shoppers. How can retailers catch the eye of online shoppers, who have a short attention span and a goal-oriented mind-set when making purchases? Here are some ways to encourage those much-needed impulse buys among online shoppers:

Navigating the Pros and Cons of Seasonal Displays

Seasonal campaigns are a valuable tool for retailers and manufacturers throughout the entire year. Festive-themed displays, packages and products are developed to give brands a swift boost in sales in the weeks surrounding a major holiday. Careful planning is critical for any type of seasonal display, as one poor decision can be the difference between a successful campaign or lackluster results. With fierce competition, budgetary restrictions and constantly changing shopper preferences, it's as challenging as ever to implement an effective seasonal campaign. Consider the following points before jumping into a themed in-store marketing campaign:

3 Ways Retailers Can Improve Their In-Store Marketing

In today's e-commerce world, getting consumers to shop at brick-and-mortar locations can be very difficult. However, with effective in-store marketing techniques, retailers can easily stay ahead of the game and ensure that their profits stay on point. Here are some ways you can help to improve your in-store marketing efforts: