How to Encourage Impulse Buys When Shopping Online
When is the last time you shopped online? If you're like most Americans, you not only regularly shop online, but you also check out online deals and reviews while you're making in-store purchases. Fifty-six percent of people research their options online before heading to the mall, and 34 percent of shoppers use their phone to research items while in-store.
Even in our hesitant economy, e-commerce has been and continues to be a booming industry. In fact, online shopping is predicted to increase to $1.4 trillion in 2015, and e-commerce is growing at a steady 10 percent per year.
Although the retail industry as a whole is in crisis when in comparison to booming industry giants such as Amazon.com, there are some benefits to being a brick-and-mortar store. For one thing, consumers enjoy the one-on-one interaction and personal touch that comes from shopping in-person. For another, online shopping makes impulse buys unlikely, meaning that people are less likely to discover a new favorite product and less likely to take a risk on an unplanned purchase.
To fill that need, many online retailers are now looking for a way to increase impulse buys among shoppers. How can retailers catch the eye of online shoppers, who have a short attention span and a goal-oriented mind-set when making purchases?
Here are some ways to encourage those much-needed impulse buys among online shoppers:
1. Use thumbnail images of products. It's crucial to make virtual shopping as visual and hands-on as possible by using thumbnail images of products. These will be more eye-catching and appealing to shoppers as opposed to a bland list of products. Many sites do this, but it's a must-do for those that don't because consumers love to browse, especially young people. Almost half of millennials say they browse online for items, and 72 percent research their options online before buying in-store. Providing a product image allows all of the work done on packaging the product to impact the online shopper.