Quentin Montalto

For nearly two decades, online shopping followed a familiar pattern: search, browse, compare, click. Retailers fought for attention with search engine optimization tactics, paid ads and optimized product pages designed to nudge a human toward “Buy Now.” Artificial intelligence has rewritten the script. Agentic commerce, where AI agents search, evaluate, recommend, and even complete purchases…

The global trade landscape feels less like a calm sea and more like a storm‑tossed tightrope. With tariff tables that sometimes update hourly, even the most seasoned e‑commerce brands can lose their footing. Tariffs squeeze margins, disrupt supply chains, and —i f mishandled — erode customer trust. Yet there's a practical path forward. Consider the…