Peter Akbar

Peter Akbar

Peter Akbar, Global Vice President and Chief Customer Officer, Fashion, SAP
Peter has over 20 years at SAP successfully engaging brands, partners, and stakeholders at all levels to create proven scalable innovations for the fashion industry. Peter’s highlights include leading SAP’s premier influence channel – the (C level) Advisory Council on Fashion, developing SAP’s original fashion ERP Apparel and Footwear Solution, and leading the creation of the world’s first vertical fashion solution combining wholesale, retail and manufacturing operations into a single, simplified, vertical ERP and runs many of the worlds global and upcoming fashion brands.

Artificial Intelligence (AI)

3 Ways CPGs Can Attract AI Shopping Agents

February 17, 2026 at 5:11 pm

Attracting artificial intelligence shopping agents boils down to following the “know your customer” maxim while turning it on its head. You must know your customer. You must also provide the right information in the right ways so your customer can better know you and your products. That means providing much more detail about your brand,…